Apple has surpassed Amazon to claim the title of the world’s most valuable brand, boasting a brand value of $517 billion, as per a report by Brand Finance. The following in the ranking include Microsoft, Google, Amazon, Samsung, Walmart, TikTok, Facebook, T-Mobile, and ICBC. Despite a plateau in iPhone sales, Apple’s brand value has risen by 74%, attributed to the company’s successful strategy of exploring new markets, according to the report.
