During the ongoing Lok Sabha elections in India, not only political parties are producing ads centered around this significant democratic event, but also certain brands are joining in. A McDonald’s advertisement from 2019 discussing the importance of voting and selecting the government has resurfaced on social media amidst the upcoming polls.
The viral video, originally created in 2019, depicts individuals visiting the McDonald’s service counter and placing their orders from the diverse menu, only to receive something different from what they chose. Those without a voting mark on their hands enter the store and attempt to place their orders, but they are served with items that don’t match their selection.
The advertisement emphasizes the crucial role of voting in enabling citizens to make choices. In the video, McDonald’s India staff explain to frustrated customers why they aren’t receiving the food they ordered, conveying the message, “If you don’t vote, you lose your right to choose.”
The outlet is shown serving the correct orders only to those who have voted, showing respect and appreciation for their contribution to the country. Five years ago, McDonald’s India shared the video on social media with the caption: “We often take our right to choose for granted. But how does it feel if someone takes that right away? McDonald’s helped some of their customers realize just that.”
The re-emergence of the video online has garnered praise from netizens, with many expressing admiration for the ad’s unique approach. Some users commented on the ad’s relevance and uniqueness, describing it as “lovely” and “topical.” Even individuals who hadn’t previously considered visiting McDonald’s felt compelled to appreciate the ad and its powerful message.
