Director Jude Anthany Joseph discussed the Oscar campaign during a round table with Galatta Plus. Despite being the chosen Malayalam film for the year, his movie ‘2018’ did not secure a nomination. Joseph highlighted the expensive nature of advertising in magazines, citing a cost of $15,000 (over ₹12 lakh) for a single-page ad. He emphasized the need for multiple ads, estimating at least 10-15, to gain the necessary attention.
